It's only October 3rd and I'm ready to declare, "I'm aware of breast cancer." I'm aware of it without needing to see pink ribbons everywhere and pink cleats on NFL players and yogurt tops and "race for the cure" and "Susan B. Komen foundation" on T-shirts and signs and buses. I'm aware of breast cancer without all this marketing the same way most Americans are aware of it: we know someone who has it or had it.
In fact, breast cancer is the way I plan to die. So until then, can I please live through Octobers and every other month without being inundated with breast cancer paraphernalia? I'm not against finding a cure - by all means, find it! Preferably in the next twenty years before I'm diagnosed with it. But while finding a cure, let's stop acting like breast cancer is the only cure we're in need of finding.
How about a cure for AIDS? Heart disease? Skin cancer? I don't even know what colors those ribbons are because those diseases aren't parading around like they're the King of Diseases and the only cure in need of finding. I know I still have four more weeks in October and the rest of my life to continue seeing and hearing "breast cancer" like it's the source of the Apocalypse. But damn it if I'm not going to voice my hatred for pink ribbons in the midst of it.